Featured

Keyword Research Tips That Remain Relevant

Any reputable Colorado Springs SEO company will tell you that you want to research the keywords that you are planning to use on your website. It is important that you find options that rank well, but also have limited competition. There is a right way to conduct this research to ensure that the keywords that you end up with are both relevant and have the best chance of making sure that your website ranks well and that you are getting the right amount of traffic.

Create a List

You want to start with some keywords that you think are excellent for your next blog post or article. This will give you what you need to conduct your search. Just jot down some ideas. Keep your readers in mind when you are doing this. If you were going to search for the article or blog you are writing, what would you type into the search engine? This is what you want to write down.

 

Consider Season Specific

If you are writing on something that is season, you want to tailor your keywords to this. For example, if the holiday season is upon us, millions of people are looking for information about the hottest Christmas gift. If you can work “Christmas” into your keyword string and make it feel natural, this is a good idea. For example, instead of just “girl’s gifts” use “Christmas girl’s gifts.”

Check Out Trending Topics

If you can take advantage of a trending topic, it is an excellent idea that you do this. For example, if the Kardashians are trending and you are writing about fashion or celebrity scandals, it is a no-brainer to relate the information to them in some way. You can begin with the fashion or scandal associated with the Kardashians and then expand upon the topic. This will make it easier to take advantage of the search power of the trending topic, but you will still be able to present the information that you want.

Check Your Old Keywords

Do you have a keyword that tends to perform extremely well? Start doing some research on close variations of it. You do not want to use the same keyword over and over again, but you can change a word or two and this might give you the same power.

You now have the right techniques to ensure that you are conducting the best keyword research. If this process is new to you, it is a good idea to work with a professional Colorado SEO company. They will be able to evaluate what you are doing and offer suggestions to ensure that you are getting the most out of your time.

Optimize Your Blog Posts for SEO


A Denver SEO expert will provide you with a lot of information when it comes to making sure that your blogs are optimized for SEO. It is important to incorporate the information so that your blogs are able to rank well in search engines. When you use SEO in the right way, you will be able to naturally attract more traffic to your work. As more traffic comes, this can add some credibility to your blog which will also help with your ranking in the search engines.

Start With Keyword and Topic Research

You need to use the right keywords and you need to make sure that the information that you are writing is accurate. Both of these will require diligent research. There are websites that allow you to check your chosen keywords for relevancy and ranking. You want to choose those that have a solid amount of traffic, but limited competition too. As for topic research, use sources that are known for being credible. Link back to them when you incorporate factual or statistical information. Links to high-authority websites can further improve your search engine ranking.

Place Your Keyword Properly

Your primary keyword needs to be placed in several places throughout your content. Overall, a keyword density that ranges from one to three percent will be solid. The following are places where you want your keywords to go:

  • Title
  • Introductory sentence
  • Anchor text
  • Headings and subheadings
  • Concluding paragraph
  • Meta description
  • Title tagsRemember that keyword stuffing can hurt you so it is important to be mindful about how often you are using your chosen keywords. Choosing some variations of your primary keyword and utilizing related words can help to avoid this by further boosting your SEO.Optimize Your Images

    You want to make sure that you are using great images in your content and you can use these to your advantage for SEO purposes. Incorporate your primary keyword into the photo file name and the caption for the photo.

    Utilize Social Media

    When people share your content, you are actively getting more traffic, so make sure that this is easy for readers to do. Put clickable buttons on top or on the bottom of all of your posts so that readers can quickly just click and share to their social media accounts.

    You can see that optimizing your blog posts for SEO does require some work, but when you are using the right techniques, it makes sure that you are getting the right amount of attention for your work. You want to incorporate all of these tips with each post and as you keep using them, working them in will start to come naturally.